Sales-oriented customer and product marketing

The following offers are aiming at skilled specialists in sales and strategy development.

To support your most urgent tasks in product marketing, IMMANA uses modern research methods and delivers the most up-to-date information with a high degree of significance. Each analysis is tailored to the specific needs of our client.

Product marketing and investment

Several industry sectors are currently challenged by a substantial change of technology. This poses both threats and opportunities: energy transformation, mobility transformation, innovative information technologies. It’s quite obvious that established technological or organizational competences can also be profitably exploited in adjacent market segments. However, before releasing significant investments, companies usually investigate sales potential by volume and achievable price.

Long-term corporate success relies, beside other skills, on the ability to continuously innovate products. A prerequisite for this is a realistic evaluation of technical and commercial requirements as well as the revenue potential of nascent market segments.

Herein, IMMANA stands out from conventional market intelligence providers. Through its detailed information on actually traded volumes and prices, an IMMANA analysis serves as a reliable safeguard for making investment-related decisions. Clients receive information on already established suppliers (future competitors) or potential trading partners (customers, suppliers) in a highly cost-effective way. Ongoing trade relations across international borders are revealed, often including direct contact persons.

This form of real data analysis is a must-have supplement to top-level views obtained by classical marketing instruments. An extensive panel of market participants, commodity trade flows and achievable prices becomes transparent. IMMANA big trade data is more trustworthy than any PR release from potential partners.

Extended customer base

Success and future value of a company are usually judged on the basis of measured and estimable economic growth. As a consequence, sales force is expected to assure growth with their performance being planned and tracked.

Continuous efforts in customer acquisition significantly increases revenue opportunities. At the same time, the global market will always contain segments or regions that have so far remained unnoticed and are therefore left to competitors. These so-called White Spots may have stayed unexplored due to cultural barriers or because resources needed for conventional market intelligence are limited.

IMMANA Big Trade Data can uncover a client’s White Spots very cost efficiently. It easily creates transparency on the price range still being achieved in a given segment of the market. That immediately tells you whether a market entry appears profitable or risky. IMMANA clarifies a good’s actual price level and quantities and thus supports your strategy definition.

Customer monitoring

While the ideal customer relationship is based on trust and reliability, to a certain degree precautionary measures always seem advisable. In the following situations, monitoring your business-relevant customers can quickly pay-off:

The Big Data of international trade tracks the sales situation of your customers or suppliers and helps trigger early warnings in case of economic decline. Emerging risks can be encountered quickly.

Big Data also enables our clients to check a partner’s compliance with contractually agreed volume shares, e.g. in case of multiple-source agreements. Big Data may reveal the commercially conditions at which your competitors sell their variant of the product to that common customer.

By nature, not every customer sourcing decision will be in favor of your company. If you have lost a tender despite going to the limit, IMMANA might later investigate the selected competitor and their winning price. Draw your conclusions from this knowledge and derive strategies for future negotiations.

Feel free to contact us conveniently and without obligation – mail us your individual issue: contact