- Competition & Data Security
Competitor analysis
The positioning of key competitors is one of the major sources of uncertainty in strategic planning or negotiations. Therefore, it makes sense to enrich your strategy by a fact-based understanding of the competition. IMMANA provides our clients with sensitive yet easily accessible information of legal origin, that is usually well secluded:
- A competitor's customer panel for comparable products, their commercial terms and conditions
- the competitor's product portfolio with quantities and prices
- their manufacturing footprint
- Insight into the competitor's cost structure: costs for purchased materials and customs/logistics; their suppliers name and footprint; flow and value of unfinished goods. If applicable, determination of the margins added onto manufacturing costs.
Your company will gain valuable information on the sales situation and commercial scope of your competitor. A commercial benchmark may reveal structural advantages and stimulate a checkup of your company’s methods (e.g. more favorable tariff groups (customs rates) applied to comparable products).
Carefully designed offers to your competitor’s customer might put pressure on their revenue – even if the chances for getting awarded a tender remain low.
A client’s own exposure to data leak
Conventional market intelligence cannot generate comparably useful insights as those explained above. Especially western hemisphere enterprises should start making themselves familiar with tools that their Asian competitors often are already aware of.
IMMANA does not limit its consulting services to market intelligence. We are also ready to alert our clients about the data traces generated by their own trading activities. We are happy to give suggestions on how to reduce them.
Extended focus client group
Beside industrial purchasing and sales teams, there are more user groups that benefit from the potential of an IMMANA analysis:
Business and trade associations require evaluations with very similar objectives – be it to grow a general understanding of markets or the strategic monitoring of (foreign) industrial sectors.
IMMANA provides business analysts, journalists and government agencies with insight into trading activities of individual companies.
Companies and law firms acting on their behalf utilize IMMANA to prepare for legal disputes. An example from patent law is the investigation of sales volumes and distribution channels of a product infringing the intellectual property of the plaintiff.
Please contact us at any time. We will advise you confidentially and without obligation: Contact
The motives of our clients are diverse and may differ from the examples described. IMMANA always strives to find an individually tailored solution: