The Electrification Megatrend: consulting on hidden trends & risks in the e-mobility and renewable energy markets
As the shift to electrification progresses, several market players have raised numerous concerns, which essentially boil down to three fundamental questions:
- which forces will drive and shape the market in the future?
- do we know enough about influences external to the automotive sector? Are there any indications of long-term risks, and how could these risks be mitigated?
- how can competitiveness be secured in the long term? How could we identify profitable niches?
Answering these questions requires insights from industry experts beyond the automotive sphere. Until recently, the automotive industry did not have to worry much about e.g. the availability of fuels, raw materials and transport infrastructure. In the future, however, those who have been conscientious enough to examine such boundary conditions will ultimately be well equipped to tackle their market’s risks and opportunities.
If other business analysts haven’t been able to clarify your questions and doubts to a satisfactory level, it’s time to gain strategic foresight from IMMANA. We help you anticipate future trends in the area of electromobility and renewable energies. Our holistic approach includes developing an understanding of external influences from the energy sector and climate science. Furthermore, you can expect us to incorporate up to date relevant news into our analysis and provide you with insights in light of the latest trends.
Perspectives of a holistic consulting
“Prediction is very difficult, especially if it’s about the future!”
During times of multiple transformations, the ability to distinguish short-lived fads from long-term trends becomes crucial to business success. This is all the more true when complex technologies become the subject of political agendas.
In a free market, transformations can only succeed if technological performance, economic effects and public opinion are in balance. Political framework and regulation can provide guidance, but cannot enforce a transformation when the aforementioned factors are out of balance.
With this in mind, a realistic classification of the key trends of Electromobility and Renewable Energies becomes a challenging task, particularly since the fate of the automotive sector is tied to advances in external domains that are typically complex and opaque to automakers – domains such as:
- (bidirectional) charging infrastructure
- resilient power grids (generation, distribution, costs)
- renewable energy production and its large-scale storage; hydrogen economy
- global dependencies and environmental footprint of those industries‘ supply chains
- emerging technology impact assessment, e.g. battery safety
- regulation and early signs of its reversal
- public perception of the most recent climate-related science
- and many more…
These aspects are all closely interwoven and have a greater impact on the demand side of the EV market than does EV technology itself.
Our consulting offers
IMMANA has extensive technical and economic experience and offers its clients fact-based insights. As a conscientious and independent consultant, we visualize the technological, economic and social implications of trends and do not lightly withhold fundamental market risks.
To give an example, here are two little-known facts that might seem surprising at first glance. Did you know…
- that European countries prepared regulations that will restrict charging or driving EVs under certain conditions?
- that negative prices can be a consequence of renewable energies (i.e. consumers get paid for electricity consumption)?
IMMANA enables decision-makers to carry out forward-looking, strategic scenario planning. This makes investments more resilient to sudden trend shifts and thus more profitable.
A holistic understanding of the forces that shape your market covers the following subject areas:
- Module 1 – a detailed mapping of automotive market forces: customer demand, regulation, technology
- Module 2 – the energy sector: renewable energies, grid management, hydrogen economy, economic transformation
- Module 3 – progress in climate science: outlook on public opinion and future regulation
Your benefit
Monitoring developments from outside their own industry enables decision-makers and consultants to separate euphoric PR from facts and derive more realistic market scenarios for their businesses. The insights provided by IMMANA allow you to…
- challenge your business model and core beliefs for major risks – IMMANA can act as an external assessor,
- mitigate these risks by preparing a “Plan B” that is based on a multifaceted market outlook,
- identify profitable niches, innovation and partners,
- choose investments more carefully and avoid losses due to bursting bubbles,
- demonstrate thought leadership and diligence.
As one integral part of consulting we introduce clients to our EV market outlook, an indispensable tool to stress test your company’s sensitivity to sudden trend shifts – and certainly unique on the consulting market.
In a complex world, only well-informed decision-makers will guarantee long-term business success. The scope of a consultation will be tailored individually. Please tell us your specific area of interest and share your thoughts with us.
We look forward to hearing from you.
- Anticipate upcoming trends
- Outperform the market
Technological Literacy – trainings that create the basis for decision-making
TechLit specializes in teaching basic technological knowledge to people with no prior technical expertise. Lessons are based on vivid, graphic material and always keep a sophisticated technological level. Beside experiencing basic functional principles of everyday products, special emphasis is placed on their creation process in development and production.
While society and industries are going through fundamental transformations, basic technological insights are crucial for anyone to keep pace and assess key trends realistically. Educational goals also include the ability to work in an interdisciplinary environment, a realistic professional orientation with a strong focus on engineering and the strengthening of technological education in general society. Accordingly, the specific target group of TechLit offers can be outlined as: industrial decision makers with no prior technical training, teachers & educators and journalists.
Very often, decision makers in the educational system are failing to distinguish technological literacy from natural science and information science. TechLit stands out from other educational consultants by its strong emphasis on technology and engineering.
Although the website is designed in German language, international clients are highly welcome.